Real estate ’ s cutting edge
BY ISABELLE WALKER
TO LEARN MORE ABOUT NURTURECLOUD AND TO GET YOUR BUSINESS ON BOARD , TALK TO YOUR STATE DIGITAL PERFORMANCE SPECIALIST TODAY .
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But , how has AI shaped the future of real estate ? And how can you harness its power now to help you and your clients ?
MARKETING AND CONTENT CREATION
Ray White ’ s always been at the forefront of marketing and content automation , making building sales campaigns as easy as possible for our members .
A mix of applications , from Brand Central , Designly and Outfit to Canva and Fliva , has made it possible for agents to create a comprehensive marketing campaign by simply uploading some basic information and photographs from VaultRE .
VaultRE also has a ChatGPT plug-in that automates listing copy .
PROSPECTING
For two years , we ’ ve been at the forefront of data driven , AI based prospecting solutions with NurtureCloud . By using points from across our data lake , we ’ re able to provide you with a Smart Call list that will ensure your prospecting calls are going to database members with the highest level of propensity - being that we can estimate how likely they are to bring their home to market .
BUT HOW CAN WE CAPTURE MORE DATA ?
There are now programs being developed that will capture data through actual calls . Dialogue captured by AI will be able to note words and phrases that estimate a client ’ s propensity - no notes required .
In addition , our new buyer module and OFI data capture adds more information to our database about individual buyers , increasing the accuracy of smart calling and setting up our network to operate as a full-scale CRM .
We ’ ve invested substantially in new technology so we can continue to be the pioneers of innovation in the industry . We ’ ll continue to build on our already extensive capabilities through original development within the Ray White team and partnerships with cutting edge technology entrepreneurs .
We must remember that no technology can ever replace building and nurturing relationships with your clients . As Ray White Chief Strategy Officer ( Real Estate ) Mark McLeod says :
At the end of the day , the most important six feet of real estate is the dining room table - no machine will ever be able to replace time talking to people .
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