Market share surge propels group to new heights
BY JORDAN TORMEY , RAY WHITE ECONOMICS TEAM
Recognition is an integral part of the fabric that makes up our network .
Our group ' s remarkable performance over the last 12 months through to February saw us achieving new milestones , with record market share gains across Australia and New Zealand . This powerful trajectory has propelled us to an outstanding 14.18 per cent overall market share - a stellar 7.27 per cent year-over-year increase that eclipsed previous highs . With this momentum , we have the 15 per cent market share mark firmly set in our sights within the next six to 12 months .
In Australia , we shattered through the 13 per cent barrier , hitting 13.15 per cent , up an impressive 7.89 per cent from the prior year . In New Zealand , our share skyrocketed to a new record of 21.34 per cent , rising 4.49 per cent versus last year ' s level . Impressive new peaks were also obtained across New South Wales , South Australia , Victoria , Western Australia and the North Island in New Zealand .
At a regional level within Australia , Western Australia (+ 19.36 per cent ), Victoria (+ 12.94 per cent ), and South Australia (+ 10.41 per cent ) spearheaded our charge in market share growth . An exciting race is also heating up between two of the largest states - Victoria at 9.89 per cent and Western Australia at 9.68 per cent ; who will be first to individually top the 10 per cent share milestone for the first time ?
While Western Australia is currently behind , their growth rate has seen them gaining on Victoria rapidly , so it ' s still a tight race .
Zooming in further , regional areas like Bunbury ( 10.35 per cent , + 487 per cent ), Townsville ( 18.17 per cent , + 56 per cent ), and Mandurah ( 3.61 per cent , + 54 per cent ) posted skyrocketing growth among markets with over $ 2 billion in sales .
Our broad-based success reached far and wide , with 50 out of 72 total statistical areas increasing market share . The top 10 growth areas collectively added a robust 0.19 percentage points .
This powerful trajectory elevating our group ' s market share to new record highs of 14.18 per cent stems from our steadfast customer-centric approach combined with finely-tuned localised strategies .
As Ray White Group managing director Dan White has emphasised , we nurture strong leadership to foster continuous enhancement of our unmatched value proposition . This allows our empowered franchisees to deliver truly exceptional service experiences , carefully tailored to resonate with the unique needs of each local community they serve .
Each year , perhaps the most important dates in the calendar are our Annual Awards celebrations , hosted in each of our markets . This night gives us a wonderful opportunity to applaud the achievements of our teams and members , and allow them to celebrate with their peers .
RWC Conference and Awards 12 -13 August
South Australia and Northern Territory Friday , 16 August
Victoria and Tasmania Thursday , 22 August
New Zealand Thursday , 29 August
Rural 28-29 August , Toowoomba
Western Australia Friday , 6 September
Queensland Thursday , 12 September
New South Wales and Australian Capital Territory Thursday , 19 September
Register to attend your network ' s Annual Awards below .