Customers only a text away
BY COURTNEY MARTIN AND SHANNON COOK
Brandon Pilgrim isn ’ t just one of South Australia ’ s best operators , he is one of the Ray White Group ’ s young up and coming operators .
Brandon focuses on a blue chip suburb of Adelaide named Burnside , which he now dominates . What Brandon understands well is the need to have a multi-layered comms plan to the home owners of this wonderful suburb , as well as having a commitment to complete highly ranked calls . He also uses the SMS functionality of NurtureCloud to provide a quick and relevant platform of communication to the owners of Burnside .
WHAT OUR OTHER MEMBERS ARE SAYING ABOUT NURTURECLOUD ’ S BULK SMS FEATURE
" After participating in the training with Emma Craig , I was eager to give the Bulk SMS feature a go . I sent 29 messages and within minutes I received two replies , one inspection and a possible appraisal . The SMS feature is so easy to use , the built in templates are great and the electronic brochure link is amazing ! Around 50 per cent of the people who received the SMS have already
viewed the brochure . Such a powerful tool ."
CLARISSA RUDOLPH RAY WHITE SAMFORD , QLD
Brandon sends upwards of 600 texts a week , mainly in targeted groups particularly around the just listed and just sold . In many cases he is able to get information out to owners in Burnside about sales and listings of his competitors stock , way before they have even thought about it .
“ The SMS functionality is awesome and quick , much more effective than Vault and what used to take me five minutes per text now takes a few seconds and the filtering now allows me to be precise and relevant in my text messaging ,” Brandon said .
" We use the NurtureCloud Bulk SMS system for all our just listed , just sold and general marketing texts . It is easy to create templated messages to then target specific clients based on particular streets or complexes . We want to send targeted relevant messages , not just bulk message clients , and NurtureCloud makes this easy to do . We have received numerous positive responses from clients and appraisal requests following clients receiving one of our texts ."
Here are the takeaway points of the Brandon ' s text message strategy :
1 . Sends out just listed and just sold on all listings in Burnside regardless of the lister .
2 . When it ' s an opposing agent ’ s listing , it ’ s a single text just advising of the listing and sale .
3 . When it ' s his own listing or sale he adds the link directly to the property that he just listed or sold .
4 . Using the filtering system in NurtureCloud to make the text messages highly relevant and direct to the people he believes will offer the most impact .
LUKE O ' KELLY RAY WHITE WEST END , QLD
To find out more about upskilling on the NurtureCloud buyer module rollout , head to the training and events hub .
5 . Text messages are a daily ritual of the Brandon Pilgrim team .
6 . The return on investment both financially and in time is fantastic through the NurtureCloud app .