Winning Saturdays
BY COURTNEY MARTIN
Ashley Weston
RWC Gateway business owner Jared Doyle ( pictured above ) said the team was getting behind their first Real Estate of Origin .
Principal Ray White Frankston
" Participating in events like REOO is a great opportunity to connect with your database and offer them a no obligation appraisal and discuss any other need they may have ,” Jared said .
“ It ' s also a fun bonding thing to do with your team !"
Ellis Schofield
Associate Partner - Sales manager Ray White Frankston
Haesley Cush , Kelly Tatlow and Clare Anstey at Ray White Concierge in Brisbane
Ray White Concierge had been in full training mode leading up to the big event . They love supporting our agents to scale up their calls and opportunities in NurtureCloud .
This was the biggest Real Estate of Origin they ' d had to date , powered with 4,000 calls and 426 appraisals from their team of 50 consultants .
Courtney Martin , general manager from NurtureCloud , also joined the fun as a consultant on the phones , racking up appraisals .
As part of their live cross and dressed as a massive blow up pumpkin , Haesley Cush of Ray White Collective motivated the Concierge team with his energetic nature .
" I got the call to come and show my support for Real Estate of Origin but didn ' t realise that I was going to be put in a pumpkin suit ,” he said .
“ Real Estate of Origin is a really important day for us as it allows us to create a lot of value for our clients . There was huge interest from people wanting to know the value of their home and it ' s now becoming quite well received .”
Chief strategy officer ( real estate ) Mark McLeod and NurtureCloud general manager Courtney Martin handpicked 10 offices from across the country to go head-to-head in a competition focused on Winning Saturday .
Saturday is “ Game Day ” - the most important day in a real estate agent ’ s week , where agents have the opportunity to maximise the customers they meet through open homes ( our shopfronts ).
Ray White has a 15 per cent market share across Australia and New Zealand , however imagine the public perception if we conducted 25 per cent of the open homes ? We would meet more people , add more data to our databases , generate more appraisal opportunities , and ultimately list more properties .
We have the opportunity to build significant market share off the back of “ Winning Saturday ”, and this competition was designed to do just that . Mark and Courtney also focused on increasing engagement with NurtureCloud ’ s buyer module and ensuring Ray White customers receive top notch service .
The metrics measured :
• Percentage of agents with five plus open homes
• Percentage of buyers called back
• Percentage of vendors sent a campaign report
Thank you to the 10 businesses who came on the journey , and a huge congratulations to Ashley Weston , Ellis Schofield and the team at Ray White Frankston who took out the top prize .
Ray White offices involved :
Ray White Frankston Ray White Sutherland Shire Ray White Lower North Shore Ray White Glenelg Ray White Norwood Ray White Burleigh Group South Ray White Sherwood Ray White Ferntree Gully Ray White Rochedale Ray White Ascot