The VoicE Q1 January 2014 | Page 33

In summary, sweat the small stuff as it relates to the customer; be aware of those little loose ends. What may seem insignificant to you may be very important to the customer. In this case, a small annoyance lead to a very large order, and more importantly, an unbreakable bond and a great relationship based on respect and passion that will last forever. About Star Trac: Star Trac’s mission is to provide products, programs and solutions to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular, strength and group exercise products. For more information about Star Trac contact 800.228.6635 or visit www.startrac.com. 33