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LEGACY , LIFTING , AND LIFE
Much like iconic companies such as Gold ’ s Gym and
Eleiko , the barbell has one of the most impactful legacies in strength and physique training . Having been around for over 150 years , the barbell , a symbol within the Gold ’ s Gym logo , has undergone numerous advancements and applications . Transcending all sports including Bodybuilding and physique competitions , the barbell , much like Gold ’ s Gym and Eleiko , has been a staple for strengthening and shaping world-class athletes for decades . Utilizing the barbell , both companies have thrived for well over 50 years . Each becoming icons within their respective industries , just like the barbell is the icon of strength and physique training .
As life gets more complicated around us , it ’ s refreshing to have options in strength and physique training that range from being simple and effective to as complex and challenging as we want or need them to be . The barbell , especially with specific and progressive programming strategies , allows for a myriad of movements that can be a productive mainstay to all your training needs . With its versatility and simplicity , barbell training can strengthen and shape every part of the body with movements such as squats , lunges , hip thrusters , deadlifts , bench press , various rowing and shoulder pressing options , biceps curls , and
much more . The barbell can even
Barbell training has been the foundation and staple of most training programs across all athletic- and aesthetic-based training and programming for more than 60 years . With multiple sizes , textures , weights , and applications , the barbell be turned on end and placed into a landmine or joystick apparatus for more variable strength and physique-building movements such as numerous core exercises , 1-arm press and pull variations , and total body exercises . is one of the most productive and iconic strength and physique training tools around . When combined with proper , progressive programming strategies , the barbell is also one of the most effective , efficient , and versatile training tools for any population , regardless of the goal or experience . And let ’ s face it , in today ’ s world we want something that is simple and proven to
When properly programmed to the level , wants and needs of any lifter , the barbell , and all of its varied exercises , delivers a productive and enjoyable training experience that will strengthen and shape anyone ’ s physique . This is good medicine for the soul , and vital for our health and overall wellbeing . produce results .
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