Member concern is immediate cash outlay but not necessarily concerned about commitment . We offer $ 1 down /$ 44.95mo . @ 12mos .
TWO : higher cash outlay is not a primary concern ; however , commitment is of utmost concern . We offer $ 49.95 / mo . first and last down with no commitment .
* Note : We have increased our monthly pricing to align with our new , elevated member experience .
Keeping and paying our personal trainers ?
PAY : The ability to make a good living doing what they love . We provide a clear path for our trainers to earn money 4 different ways .
ONE : pay per training session ( 1 / 2hr sessions @ $ 9- $ 12 per session )
TWO : Referrals ( internal from referrals and upsells , external from testimonials , wearing Gold ’ s Personal Training apparel and talking about what they love ) 8 % commission
THREE : If referral expectations are hit , they receive $ 3 increase per training session for following pay period .
FOUR : Selling supplements and shakes : They are the trusted advisor to the client . We educate our trainers on each product so they can make credible suggestions to assist with the client ’ s success . They receive commissions on all sales . We give a cash payout , or they can receive club dollars at a higher percentage . Most trainers request the club dollars .
Systematic Approach to Personal Training :
Where there is no structure , there is chaos . We have a very structured methodology to our training program and sessions . Our systems and processes provide consistency and accuracy for every trainer and training client . We have a dedicated personal training sales director that gives all initial assessments . Upon the assessment , they review what plan will be the most efficient and effective for both the client and trainer .
We then create our program design which consists of the following verticals :
MIND : Vision , Commitment , Alignment , Action , Circle of Influence , Win Success
EXERCISE : Exercise calendar consisting of Training Time , Training Type , Training Split . Educational videos covering the following topics : Biomechanics , Breathing , Full Range of Motion and Full Range Contraction .
Within each of the forementioned verticals we provide continued educational content and accountability tools to guarantee the success of each client and trainer .
Continued education and support for our trainers .
We provide monthly face to face continued education meetings , as well as video education in the following critical areas of psychology , nutrition , and exercise .
Re-engage members who have not returned to the club ?
• Compartmentalize non returning members by age and gender demographic .
• Create caring and informative content to deliver through all communication channels . ( Newsletters , Emails , Texts ,
• Personal Phone Calls , Social Media , etc .) * This messaging must be educational and motivational NOT sales oriented or even asking them back .
• Show current video snippets of classes , people working out , talking , smiling , laughing , enjoying one another . Show everyone what they are missing .
• Deliver a virtual platform to continue exercise program from home and outside .
• Give them a platform to stay engaged . Education , motivation , and accountability . Key topics include , cooking videos ( breakfast , lunch , dinner , snacks ), 15-minute meals , how to use spices and seasonings , overcoming the 4 healthy eating objections ( time , taste , cost , convenience ), how to snack successfully , progressive training etc . * Understand , staying engaged while they are not comfortable in returning guarantees they will return when they are comfortable . Note : We are spending our time on capturing ( targeted ) new members now with the expectation current members will return on their own time in the future . We anticipate in our forecast that return will happen April , May and June .
Shift programming to best support the Millennial and Older demographic ?
• Millennial Mentality : Look Good
• Technology
• Metabolic Training
• Core moves
• Selfie stations : let them promote you by giving them a platform to show themselves off .
• Micro Goals
• Social media and marketing themes : Example , “ I ’ m a Member ” campaign , we did a video collage of members working out and saying to the camera with energy and excitement “ I ’ m a member ” or a group saying , “ we are members ”.
• Older Clientele Mentality : Quality and Longevity of Life Align personal training programs and nutrition with their goals .
• Functional , Progressive Training Program
• Build a “ go anywhere , do anything you want body ”.
• Give them optimism , hope and confidence .
• Fundamentals Are Key
• Utilize all technology platforms made available to us from our partners . * on-line sales platform is critical . People want to buy on their terms .
• Capture the wallet share of the customer through membership sales , all encompassed personal training programs , nutrition , supplements , virtual classes , and virtual training .
• Restructure staffing . We have created a 5-star employee initiative which allows us to expect more , pay more , while reducing less than 5-star employees .
Final Words ?
Success is Formulaic and Predictable PDMI
What is your formula ( PLAN )? Speak in the language of action ( DO )
The truth lies in the outcome . Measure the outcome . ( MEASURE )