GGAAC update
2020 has been a challenging year for us all, but the
strength of our global brand and us rallying as a
system to support each other through this time has
truly proven that we are stronger together and Gold’s
Gym is here to stay.
GOLD’S GYM
ADVERTISING
ADVISORY COUNCIL
Kim Kenyon
Co-Chair
Dutchess County, NY
Your GGAAC and the Gold’s Gym Support Team have continued
to work together to ensure our marketing strategy and support
for the system adapts to the constant changes in our world and
Joe Harrison
Co-Chair
Virginia & Wisconsin
our gyms. This includes:
• Support Materials For Gym Reopening, including a full
sign package, email templates and more available on
Bryce Berry
Colorado, Washington
& Wyoming
Brand Center
• A “Comeback Campaign” creative suite and marketing guide
• A dedicated Health & Safety page on GoldsGym.com along
with a new Contact Us form
Mike Krongaard
Richmond, VA
• Recommendations and assets for your local social media
channels
• The return of PPC support for the system, focused on
Dusty Mason
Charlotte, NC
awareness for our gym reopenings and health & safety
standards
• New and timely content on our website and blog, and the
return of our brand email newsletter in August
Adam Ponzio
Lawrenceville, GA
We’ve also been working as a committee to talk through our
Kory Price
Pocatello, ID
marketing calendar for the back half of 2020, including opportunities
for system-wide join offers that we can support with
paid media. Please be sure you and your team are receiving the
monthly Franchise Marketing Guides and continuing to visit
Brand Center for tools and support.
Mike Williams
Woodinville, WA
As we all work through our gym reopenings and go-forward
Mary Zampetti
Bridgewater, NJ
plans, don’t hesitate to contact the GGAAC member that represents
your region. You can also login to Brand Center to see all
creative, marketing tools and training materials that are available
to you.
Ginger Collins
GGFA
Bryce Berry
Gold’s Gym CO, WA & WY
Brian Morris
SoCal
Honorary Member
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