The VoicE 2019 Q4 | Seite 3

CONTENTS 2019 Q4 12 | 3 KEY RETENTION METRICS THAT SUCCESSFUL GYMS FOLLOW RELIGIOUSLY 20 & 24 | FEATURE STORY PART 1 : CELEBRATING 15 YEARS OF EXCELLENCE 14 | RETURN FOR COLELCTION (RFC) ACCOUNT MANAGEMENT PART 2 : THE 15TH ANNUAL OWNERS’ CONFERENCE 15 | 5 REASONS YOU NEED A BUSINESS PLAN 22| THE EMERGENCE AND IMPORTANCE OF RECOVERY ROOMS AND WHY YOUR HEALTH CLUB NEEDS ONE 18 | SPOTLIGHT ARTICLE: BUCK & AFFILIATES INSURANCE GGFA NEWS 2 | FIRST WORD 4 | PRESIDENT’S MESSAGE 5 | EXECUTIVE & ADVISORY BOARDS, STAFF 11 | THE WIRE 17 | MEDALLIA CORNER 30| GGAAC UPDATE 31| ONE LAST THING ... 3