It is easy to do, trust me, I have had plenty of people stop me at vintage fairs and say, ‘oh my goodness! You are not what I expected!’
Once you get one of those lines, you will begin to wonder who you really are! If it’s getting you the business then great, read no further, however, if it’s not what you want people to see, then think again and look a bit deeper into the posts that you post on the net.
They’re funny aren’t they? These millions of pages out there attached to websites and more websites like little sea urchins or limpets along for the ride. But it they are highly valuable, not just for buoyancy but they are the looking glass to your Alice in Wonderland.
There you are, doing your business through your site, adding this product and seeing that person over the net and rediscovering the act of relationship building without actually seeing who you are dealing with but it is’s all the name of business, and if it gets you the dosh, then no one is getting hurt. But, what if you do have a business that DOES mean to see people face to face?
How much do you know about the small businesses you buy from? Do you know the people behind them? Would you think more of them as people, if you knew more about their lives, or would it not matter? It is a well-known fact, that if you know someone as a person, not necessarily inside out but you know how they sound when they laugh, you know that they like Danny Kaye films (optional) and because of this, you chat to your friends about them, they make you smile, and somehow the day is a bit better when you can go and see your ‘friend’ who sells you jam on a Saturday.
Not everyone can be making jams on a Saturday, and not everyone needs a pot each week! But would your customers buy more from you and possibly attract more customers to you if they know that you were more than just a supplier? With a blog, you can talk about the things you like, things that have happened to you with the readers. Business on the net is about more than just doing business. It is about forming relationships, even though distant, that customer now knows you are a human being!
"....once you
get one of those lines, you will wonder who you really are...."