One of the biggest worries that small business owners have in the 21st century is not actually whether they have the right image, the right suit, or even the right phone which makes all the right noises on a tube train, but their social presence.
Did you know, that more people consider their social media profile more important that their real one – the real one, is, of course, the one when you look in the mirror? The next time you hook up with your pals at the weekend, do a little experiment – look at their social media profiles on facebook and Twitter and any other site they might be registered on that you know about (don’t become too much of a detective here, you’re not stalking them!) And view it objectively. Look at the photo, what do they say about themselves, look at the interaction they are engaged with, their blog and all the other pages that they use to symbolise themselves as a figure in business. Now, don’t worry if your friends are not high flying merchant bankers or stock brokers, in fact, this experiment is better on someone who has a craft business or similar.
How far away are 'YOU' from your social media profile?
By Michelle
Hatcher
figure in business. Now, don’t worry if your friends are not high flying merchant bankers or stock brokers, in fact, this experiment is better on someone who has a craft business or similar. Write down what you see.
So, when you rock up the pub or the café at the weekend for your weekly natter, take a look at who greets you when you see them. Do they shape up or dull themselves down face to face or over the net? It is surprising how many you will know who, to be honest, you probably wouldn’t recognise if come across them unknowingly on line.
Now, this is far from saying that everyone in business on the net is a liar – far from it! All this is doing is pointing out the way we portray ourselves over the net, is usually very different from the person we are in real life.
Our editor goes in
search of the
pyschological truth
behind what we project
on the net, and what is
really us...