theview
June-July 2018
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Page 5
Lakeland Author Releases“Great Managers Are Always Nice”
Special to THE VIEW 38002
New book contends
being nice gets better
results than being
tough.
Conventional
management
theory has long held that manag-
ers should keep their distance
from employees, so they can
more easily enforce the rules,
maintain discipline, and demand
results. Author and third-
generation retailer Chip Averwa-
ter takes issue with that. He says
managers can not only afford to
be the nice person they really are,
but they’ll get better results.
“Great Managers Are Always
Nice” takes the reader through
common management situations
from the perspective of a leg-
endarily nice manager, Mike
Mitchell, who demonstrates how
to handle each with style and
grace. The situations include
delegating
responsibilities,
coaching improvements, correct-
ing inappropriate behaviors,
counseling underperformance,
resolving disputes, firing, and
helping employees advance. The
examples are models for manag-
Advertiser Directory
Arlington Education
Foundation, p. 11
Arlington Community
Schools, p. 10
Arlington Abbey, p. 2
Arlington Automotive, p. 6
Arlington Star Spangled
Spectacular, p. 3
Bellevue Baptist Church, p. 1
Bobby Simmons, p. 5
Brian Elder Roofing, p. 1
CloseTrak - Robin Hughes,
p. 8
Enterprise Realtors, p. 3
First Citizens National Bank,
p. 6
Hall Creek Apartments, p.6
LiveFit Bootcamp, p. 2
Midsouth Realty - Ashley
Onsby, p. 6
Ortho One, p. 7
Peel Law Firm, p. 4
Pink Flamingo, p. 2
Relay For Life Arlington, p. 8
Shawn Hughes-
Keller
Williams Realty, p. 4
Signs First, p. 10
State Farm - William
Ashworth, p. 11
UPS Store Arlington, p. 5
ers and aspiring managers who
prefer a different approach than
the traditional norm.
According to the book, nice
managers motivate employees,
encourage openness in commu-
nication, build employees’ confi-
dence and self-esteem, attract
better employees, and improve
retention.
Referring to his new book,
Averwater had this to say,
“It is a simple and effective
manual on how to manage with
style, confidence, and grace.
Follow the examples—copy the
conversations if you like—and
you'll manage like a seasoned
pro. Tough management situa-
tions are no longer challenging—
they're fun.”
The book is now available
from many local retailers, Ama-
zon, and Barnes & Noble.
About the Author
Chip Averwater is an author, a
business and management enthu-
siast, and retired chairman of
Amro Music Stores in Memphis,
one of the largest musical instru-
ment retailers in the US. He has
been a featured speaker on man-
agement and retailing in the US,
Great Britain, Germany, Austral-
ia, and China. (He is an avid
traveler and sometimes agrees to
speak internationally for travel
expenses and the opportunity to
meet the people.) He and his
wife live in Lakeland, TN.
His first book, “Retail Truths:
The Unconventional Wisdom of
Retailing” (March 2012) is a
collection of more than 400 street
-smart lessons on retailing he
gathered from his experience in
business as well as from his men-
tors and retailer friends.
Learn more about Averwater
and
his
books
at
www.abbpress.com.