The UnEmployables 3 | Page 15

6. Ini al response from family and friends? They have been a huge support system. My mom and dad have always kept me mo vated! 7. How did you ini ally market '2 up 2 down'? The marking for '2up 2 down' has been via word of mouth. It s ll remains the best way to market, but we do have a presence on FB and it is a great way to promote the brand! 8. What does brand '2 up 2 down' stand for? Uniqueness, Consistency, quality and beau ful hand-cra ed tex les! 9. Trends and hurdles in this domain (As per your experience) At '2up 2down', we don't follow trends but highlight and stress on crea ng tex les that are classic and meless! 10. Challenges faced in entrepreneurial journey so far? The biggest challenging is t