The Ultimate Author Checklist To Selling More Books The Ultimate Author Checklist To Selling More Book | Page 21

4. Use Social Media To Your advantage
If your author's website is where you send readers, then social media is where you meet
them. Online, at least.
The key to using social media well is to start small. Choose one or two of your favorite
social media sites and begin rocking the heck out of those sites. Really work to make a
splash among the writing and reading communities there.
I know social media can be time-consuming, but it doesn't have to be. Just twenty
minutes a day can make a huge difference!
Social media is a great way for you to build visibility organically. Having a strong social
media presence will also help you get noticed by media. Plus it gives you the
opportunity to engage with your target readers authentically.

I actually have a complete guidebook to social media (that is over 20 pages). You can
access it here.
5. Grow Your Email List
Once you've created your author website and mastered your social media schedule,
you are going to want to start growing your email list. Each email subscriber you get is
a lead. And that lead can be converted into a sale by sending them nurturing emails.
To gain new email subscribers, you’ll want to add a call to action on your website that
prompts your website traffic to give you their email address. This call to action could
be in the form of offering a newsletter, or where you give the first few chapters of your
book for free in exchange for their email address.
Just remember that people will only give you their email address if you can offer them
something of value in return.
Creating a sign-up form and emailing your list on a regular basis is a great way to
remind your readership that 1) you exist and 2) you are awesome.
By Talk + Tell