The Ultimate Author Checklist To Selling More Books The Ultimate Author Checklist To Selling More Book | Page 20
Here’s a sample request for an endorsement that
you can send out via e-mail:
Hi <>,
I loved your book and found it enlightening because…<briefly explain>
I have a new book coming out this winter: <title>. It is about <brief description, just two
or three sentences>.
I am in the process of gathering endorsements for the jacket. Would you consider
providing a testimonial? I would be happy to send you sample chapters or the entire
manuscript for review—whatever you prefer.
Thanks very much for your consideration!
Warm wishes,
<your name>
Note that this email begins by complimenting the author’s work. This isn’t sucking up; it’s
demonstrating that you are a fan of their work and creates an instant rapport. Your
first sentence should show that you know who they are and you have done some
research about them. (flattery will get you everywhere!).
By Talk + Tell</section>
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