The Turner Files Dec 2015 Issue | Page 12

Value-Driven Approach To Sell Real Estate: A practical guide to protect yourself from real estate greed & bank an extra $30,000 profit by thinking like Warren Buffett. THREE: DRAW OUT THE SUSPENSE AS LONG AS YOU CAN. Apple doesn?t release products. They release stories. Suspense is not something inherent to products. Suspense is something you build. Suspense, in literary terms, is a story element. And it is built through a series of well-thought and planned events. The preparation and pre-release phase is when that buzz peaks. Anticipation grows. Buyers begin to line up. They camp out. The news media starts to speculate. And when this happens, suspense reaches its highest point. That?s when Apple releases the product. How else does one sell 10 million iPhones in a week? The real secret here is the power of story, and being smart enough to recognize that you must architect a series of events to create this buzz. Most agents rush to list a home for sale, before the buzz can be built or before the home is truly ready to command the highest price from the market. I suspect this is because they don?t fully understand the impact that the power of story can have on a home?s value. Getting that story right is important. If you would like to learn more about Front Street Brokers ?Val ue Driven Approach? to sell real estate, follow the link to get a free copy. If you're interested in what I recommend for your home to get the best price in this market go to: www.ScheduleDiagnosis.com This publication is brought to you by Mike Turner. Contact Info and Websites: 877 W Front St. Boise Idaho [email protected] www.MikeTurnerBoise.com (208) 391-3388 Author and Creator, The Value-Driven Approach To Sell Real Estate An entrepreneur and a relentless innovator of the real estate industry, Mike Turner is the creator of the ?Warren Buffett Approach to Selling Real Estate,? the host of a weekly radio show on real estate for over 5 years on both AM and FM stations. Turner is the CEO of Front Street Brokers, a real estate firm he founded 10 years ago based in downtown Boise and Eagle, Idaho. This firm is known for their intimate knowledge of the local market and their innovative media campaigns to sell their listings and subdivisions. Mike also advises real estate agents locally and throughout the country through his agent mentoring program called "Broker On Board." In addition, Mike also co-founded Fever Streak Press, a publishing company that has produced 2 New York Times best selling books. Turner has been called "provocative, innovative, and entertaining," but also, "a committed philanthropist." Mike supports many local, national, and international charities, such as: Children?s Home Society of Idaho, Camp Rainbow Gold, St. Jude's Children's Hospital, Caring Hearts and Hands of Hope, among others. Mike Turner is also an Executive Board Member of the Boise Library Foundation. Turner is the founder and host of the Boise Advice Givers? Podcast featuring Boise experts, entrepreneurs, and thought-leaders. Trivia about Mike: Mike and his wife Amanda live i