PositionYour HomeLikeIt'stheNext iPhone
not theLast Fl ipPhone.
By Mike Turner
Every time Apple comes out with a new iPhone, the media
goes bonkers. So do consumers as they wait in crazy long
lines for their chance to buy the latest iPhone, no matter the
cost. There are cheaper smartphones on the market, yet
many people want the iPhone, not its competitor. You never
hear about anybody standing in line for Samsung?s latest
release, even though those phone are pretty darn cool.
The media only makes a spectacle of Apple. They don?t
hover or speculate on rumors regarding the other
companies. Their products aren?t even a blip on their
radar? proven by how little you hear about them in the
news. Is Nokia even in business anymore?
So what does Apple do differently?
This is the kind of question that smart entrepreneurs ask. If
I?ve learned one thing about success in business, it?s that
lasting success is rarely a fluke. Decade after decade, dominating success, that is no accident. Somehow, someway, it was
engineered. It was planned. And, of course, it has been maintained? which may be the most difficult part, given the challenge of
continually needing to ?wow? consumers, readers, viewers, listeners, customers, and clients.
Regardless of the business, following up your last innovation