The Tribe Report 2. The Communication Channels Issue | Page 3

This issue is devoted to all the many communication channels we now have open to us for building employee engagement. Once upon a time, internal communications professionals had little more than employee newsletters and break room bulletin boards to work with; but today, it’s like being a kid in a candy store. The spectrum of channels is huge, and changing every day. Our cover story addresses the need for this wide range of channels, if we hope to reach an employee population that is increasingly diverse. Those channels are just the envelopes though. To connect with employees, we also need meaningful content and a human voice they can trust. Our Best Practices article this quarter focuses on a common issue for many large brands: how to communicate with employees who aren’t sitting at a desk in front of a computer all day. We also have a special Worst Practices feature this issue, with an overview of some of the worst mistakes we’ve seen in internal communications. Hopefully, not a single one of these will sound familiar to you. Our Tribe Showcase features an employee intranet project we recently completed for Porsche. They have been a Tribe client since 2002, when one of our ongoing projects was a printed newsletter snail-mailed to dealerships. At that time, the concept of posting a PDF version of the newsletter online was considered slightly cutting edge. We hope you agree that this is an exciting time to be working in employee communications and that you enjoy this second issue of The Tribe Report. Maybe it will even give you some ideas for projects you might need Tribe’s help with in 2012. WINTER 2012 ISSUE TWO What is Tribe? We’re so glad you asked. Tribe is an internal communications company working with national and global brands. We develop strategic plans, internal employee communications and engagement programs to build internal culture. You can see some of our work at www.tribeinc.com. If you’d like to talk about what Tribe could do for you, please contact Kara Bullock at [phone] or [email protected]. Editor Elizabeth Cogswell Baskin [email protected] Contributing Writers Kara Bullock [email protected] Lindsay Podrid [email protected] Alexis Snell [email protected] Tyler Hargrove [email protected] Alan Dixon [email protected] The Tribe Report is published quarterly by Tribe, Inc., 2100 Riveredge Parkway, Suite 710, Atlanta, GA 30328. Subscriptions are free of charge but limited to a small group of professionals working in internal communications or brand culture for large companies. A digital version of each issue is available to the public at www.tribeinc. com/bestpractices. For reprints, please call Tribe at [phone]. Produced and printed in the USA. ©Copyright 2011 by Tribe, Inc.