HOW TO GET APPROVED FOR GOOGLE SCREENED
For law firms yet to secure approval for Google Screened , the journey to the very top of Google is not that difficult . Visit - https :// ads . google . com / home / local-services-ads / and complete the application . The requirements include :
• State bar license checks for each personal injury lawyer in the firm
• Minimum 5 Google Reviews on a connected Google Maps profile
• Professional liability insurance if required in your state
Once you ’ re approved , or ‘ screened ’ your ads will likely start showing up in the ads rotation . And there are several best practices to get , and stay in the top three .
HOW TO GET IN THE TOP 3 OF GOOGLE SCREENED LOCAL SERVICE ADS — LSAS
Answer Phone Calls Promptly . Google ’ s algorithm appears to favor LSAs from businesses that answer phone calls quickly — ideally within 15 seconds . Meanwhile , missed calls can negatively affect your LSA rankings .
Google wants to ensure that users have a positive experience when they contact businesses through LSAs . Not answering phone calls could indicate that a business is not available when potential clients need it and is perhaps not worthy of the Google Screened badge .
But how does Google know how quickly your law firm answers calls ? It uses artificial intelligence to monitor call interactions , distinguishing between hold music and actual conversations . If a law firm answers a call but places the caller on hold for an extended amount of time , this could negatively affect their LSA rankings .
If your law firm struggles to answer phone calls within 15 seconds , consider making operational adjustments to improve your responsiveness . You may need to :
• Train your staff on the importance of Local Service Ads to encourage them to answer calls promptly
• Hire additional staff during peak call times
• Set up or improve your call routing system to better manage influxes of calls
• The more reliably your business answers phone calls , the higher your LSAs will be , ultimately bringing more leads to your law firm . Those leads will turn into more phone calls , creating a positive feedback loop that steadily grows your business .
GET NEW REVIEWS REGULARLY
Google requires businesses to have at least five reviews to qualify for Local Service Ads . But the more reviews your business has — and the higher quality those reviews are — the more visible your LSAs will be . Having positive reviews also poses a range of other benefits for your law firm .
SCREENED FIRMS FALLING OUT OF THE TOP 3
For law firms that have achieved Google Screened status but have slipped from the top three LSA spots , the drop can feel particularly disheartening . Being screened and approved suggests a level of trust and credibility , yet falling out of the top spots can significantly reduce visibility and lead generation . This decline is often due to changes in Google ’ s opaque algorithm , shifts in market competition , or fluctuations in the firm ’ s online performance metrics .
To download The Lawyer ’ s Guide to Dominating Local Service Ads go to : www . TenGoldenRules . com / free _ ebook _ google _ screened
The key to regaining top positions lies in understanding and adapting to the factors Google considers . This includes actively managing and responding to reviews , ensuring prompt response to inquiries ( especially calls within 15 seconds ), and continuously updating the firm ’ s Google Business Profile . Additionally , adjusting bid strategies for LSAs and focusing on generating regular , positive reviews are essential tactics .
For these firms , a strategic reassessment of their LSA approach is necessary . This may involve consulting with digital marketing experts specializing in LSAs for law firms , who can offer insights into optimizing ad content , improving responsiveness , and enhancing overall online presence . By addressing these areas , screened law firms can increase their chances of climbing back into the coveted top three positions and improving their lead generation from LSAs .
CONCLUSION
Each of these scenarios presents unique challenges and opportunities for law firms navigating Google ’ s LSAs . Whether striving for Google Screened approval , seeking to reclaim top rankings , or aiming to convert visibility into leads , a strategic and adaptable approach to digital marketing is essential . By focusing on enhancing their online presence , optimizing their LSA strategy , and providing exceptional service , law firms can improve their positioning and lead generation through Google Screened LSAs .
The A-List x 45