BUILDING YOUR BRAND
This is the first step . Be who you want others to remember you as . If you want to be the soft-tissue slip and fall lawyer for cases at uninsured super markets , go for it ! If not , pick something good ! I have been preaching specialization and being in a niche for almost a decade . It can be a practice area , a region , a specific type of injury , or all of the above . The best part is you get to decide . You want to live by the beach and be the negligent security gal for all the drunk tourists getting beat to a pulp ? Or in Silicon Valley suing tech companies in their own back yard ? The point is , the choice is really yours .
But here is the biggest thing with building your brand . When people think of you , they should think of your brand . They should know what you do . And know how to get a hold of you . Far too often I get a DM from someone looking for advice on growing grassroots referrals . I go to their profile . Private . I accept the friend request and their profile does not list what they do , or where they practice . I then have to go to google to find out where in the world this person is , and what type of law they practice . Do not make this mistake . All this needs to be front and center in your social media profile , on your business cards , and on any swag in the future .
Also , put an email domain or a social handle that is super easy to remember . We re-branded everything from @ thesimonawlawgroup emails to @ justiceteam emails . Very easy to remember . People know generally what we do with just the email . If you have to spell out your email over and over again , phonetically , not good . Not good .
18 x The A-List