The digital world , and specifically social media , can be a very powerful tool for lawyers to expand their footprint . It is a great way to get your brand out there , to attract clients , and to build industry relationships . My firm and I have been on social media for over a decade . I can tell you most of our cases actually come from social media . A little paid and targeted ads , but mostly just organic . We have built a firm of attorney referrals generating over 100M annually , with now some 25 lawyers , offices in three states , and mostly always in trial somewhere . But how did we build this ?