B-ROLL VS . HIGH CONCEPT
Both B-Roll and High Concept storytelling should be done with quality and a compelling story in mind . No doubt , there is a substantial price difference between each of the recommended production types , and you should start where you are comfortable ; in fact , we recommend doing both , as they complement each other immensely . Whoever you use , discuss costs with them and determine your comfort level from that point , but at the same time , be open-minded and ready to pioneer a new direction for you and your firm .
STORYTELLING MATTERS
Sometimes , you can be funny , and sometimes , you must be serious , but how you tell the story matters . We recommend finding ways to tell your story in a way that resonates with people and offers the most unique insight into you , the lawyer , and the law firm . Be cautious to avoid getting caught up in what others are doing and trying to replicate it . Just do you ! Everyone has their own story to tell . What makes you unique is one of your greatest assets .
And ... Scene !
About OpenJar Concepts : OpenJar Concepts ® (“ OJC ”) is an awardwinning , full-service creative and mediabuying ad agency with time-tested lead generation and branding skills . Heading into 15 years as a firm that has long focused on legal marketing , OJC has taken part as a key marketing partner for 100 ’ s of firms in nearly every Mass Tort campaign since the early 2000s , and has successfully expanded its advertising offerings into local law firm practices targeting single-event campaigns by implementing multi-channel media buys and high-caliber production . OJC is a 6x Golden Gavel winner with over a dozen nominations spanning categories from TV , Radio , Out-of-Home , and Multi-Media campaigns in the five years of the Golden Gavel ’ s existence .
14 x The A-List