CONTRIBUTORS
PUBLISHER Legal Productions , LLC
EDITOR-IN-CHIEF Adair Baine-McDonald
EXECUTIVE EDITOR Brian McDonald
MANAGING EDITOR Harlan Schillinger
CONTRIBUTING WRITERS Hennessey Digital , Kevin Kennedy , Kenneth L . Hardison , Velawcity , Carvertise , Darryl “ The Hammer ” Isaacs , X Social Media
EXECUTIVE DIRECTOR Carson Bayer Gillespie
A-LIST BOARD OF DIRECTORS Harlan Schillinger Steve Nober
BUSINESS MANAGER Chase Givens
ADVERTISING OPERATIONS MANAGER Office 866-662-2852 • Direct 334-944-2504
ADVERTISING SALES EXECUTIVE Trevor Goins tgoins @ associationsmgt . com Direct line : 334-944-2110
FINANCIAL MANAGER Eddie Terrell
WEBSITE MANAGER Thomas Azar
GRAPHIC ARTISTS Martin Whaley
CONTENTS
Departments & Features
4 Welcome From The A-List Executive Director 10 Proven Digital Marketing Strategies For Law Firms
17 Do You Hear What They Hear ? Knowing Your Audience And Saying What Matters .
24 Embrace The Rave Of The Tik Tok Wave
28 Somebody ’ s Bidding On My Name In Google , What Do I Do ?
36 It ’ s A Wrap 38 Mass Tort Marketing
40 The Most Valuable Seconds : Why Branding Is More Valuable Than Advertising
50 Maximize Your ROI
The A-List
05 2023 A-List 20 The Golden Gavel Awards : 2022 Winners
The A-List magazine is published as a supplement to The Trial Lawyer Magazine by The Trial Lawyer , Inc ., 430 West Main Street , Dothan , AL 36301 . The Trial Lawyer , Vol . XI , No . 1 , Spring 2023 ( ISSN 2159-7413 ) © 2023 , The Trial Lawyer , Inc . — All rights reserved . Reproduction in whole or in part without permission is strictly prohibited . Application to Mail at Periodicals Postage Prices is pending at Dothan , Alabama , and additional mailing offices . POSTMASTER : Send address changes to The Trial Lawyer , Inc ., 430 West Main Street , Dothan , Alabama 36301 .
46 Len Jacoby : Meet the Legal Advertising Hall of Fame ’ s Inaugural Inductee
30 The Golden Gavel Awards : 2023 Winners
Produced and printed in the U . S . A . The A-List x 3