creativity . Your ability to be innovative will be the cutting edge for the remainder of the 2020s . It can be challenging to keep cranking ideas out . So , if you find yourself in a spot where no ideas come , know that you ’ re not the only person confronted with that . Change your environment , change conversations , be with new people and new ideas , brainstorm , and evaluate . Most of our content comes from real-life situations , so it ’ s essential to get several opinions so you can assess from each angle . Out of rising discussions will be a beacon of light . I call this the shotgun approach , where you shoot as many ideas as possible , and some prove fruitful . Put the team together and get it done ! As Ecclesiastes 4 says , “ two are better than one ... three-fold chord is not easily broken .”
Another thing to consider about TikTok is the algorithm and how it ’ s constantly changing . It can make it challenging to gain the traction you desire . However , think of it as a wave that comes in and goes out . Once you catch that wave , you can ride it for a while . It ’ s essential to study and know about the algorithm of your platform of choice and be prepared to stay two steps ahead of the game . When it comes to TikTok ’ s algorithm , consistency is critical . My marketing team and I post five days a week . If , for whatever reason , we miss a day that week , we can see it in our numbers . TikTok is a very competitive platform , so it ’ s not a question of whether you can get millions of viewers ; it ’ s whether you can keep millions of viewers . But remember , one successful video won ’ t make you , and one failed video won ’ t break you . It ’ s a constant process , and we are ever trying to improve and expand .
In my early years of studying law , one of my professors said , “ There will always be a proliferation of lawyers , but there will always be a need for a good one .” When I reflect on that statement and what makes a lawyer successful , it ’ s credibility . There is no right or wrong way to put yourself out there ; just be yourself . The general public can detect when you are trying to sell them something less than credible . A lawyer ’ s credibility is everything . Honesty is the best policy . Who is your authentic , genuine , honest self ? Find ways to show who you are . No one likes someone to misrepresent . It is an ever-changing audience whose goal is to connect . Getting started can be the most challenging step . However , once you see your opportunity and execute it well , It will bring you business , notoriety , and , ultimately , compensation .
to Florida , Texas to North Dakota , and Maine to California . I am not saying you should abandon your existing advertising formulas , as I have not . However , it does encourage you to embrace TikTok with all vigor . It adds one more tool to your tool bag , which can become more and more prominent in the remainder of this decade . Everyone has heard the saying- “ A dollar saved is a dollar earned .” So applying that old maxim to TikTok allows you financial freedom in other areas when you are not spending money to get your message out .
When marketing for your firm , there are many roads to success , and this is one of them . This road will lead you to the organic success you achieved through ingenuity and independence . It has proven to be beneficial for everyone . When we systematically evaluate those who were on TikTok versus those who were not , those who participated will have more first-hand knowledge of the law than those who did not . The audience achieves more by hearing and learning the law . The lawyers achieve more because they have more and more clients coming in . This platform will lead to an awareness of you and your profession and lead you to clients and a base of followers who listen to and enjoy you . You are achieving fame and successful marketing . This combination is tough to succeed in any other modern form of marketing . And remember , there ’ s nothing wrong with a punchline to close them- “ You ’ ll hear ‘ em say , Kev ’ s got you covered .”
Kevin Kennedy is a senior member of the Kennedy law firm out of Clarksville , TN . He graduated from the Nashville School of Law in 1983 , where he topped his class in the field of evidence . He has since practiced in both state and Federal Courts . He was admitted to practice before the United States Supreme Court in 1989 . He started his TikTok account in February of 2022 . He has since accumulated over 1.1 Million followers and over 175 million views . For over ten years , he has also been a TV host for a live broadcast , Ask The Attorney , out of Nashville , Tennessee . He is also the author of six published books .
This platform allowed us to entertain a whole new demographic ; to do that in any other media would be cost-prohibitive . The best part ? At no cost . It keeps you in touch with the American audience . You can reach people from Washington
26 x The A-List