the digital age MARKETING
& ADVERTISING
EMBRACE THE
OF THE TIKTOK
By Kevin Kennedy
24 x The A-List
If you had told me a year ago that a social media app called TikTok would be my most efficient marketing tool , I would have never believed you . When I reflect on my initial impression of TikTok , I was hesitant . However , I quickly realized the power that it had . TikTok opened a door that TV , radio , billboards , and printed magazines could not . It allowed us to influence a new audience , push my firm ’ s creativity to new levels , and bring recognition to my firm like never before , all for the low cost of nothing .