How does digital marketing differ from other forms of marketing ?
Well , other types of marketing may rely on other marketing channels , like social media platforms , paid ads , or even billboard marketing . With digital marketing , your website is at the foundation , working as the final stopping point for your incoming traffic and leads .
Benefits of digital marketing for lawyers
There are many payoffs to investing in digital marketing for your law firm . Some benefits may be known , while others might surprise you :
• Improve your SEO : Digital marketing means using SEO to optimize your website for keywords your potential clients are using to find lawyers via Google . This can increase your search engine rankings and traffic .
• Convert more leads : Great website content will better convert your incoming traffic into new leads . Digital marketing requires that you provide great content and a great website experience .
• Optimize your landing pages : Your website gives your paid traffic a place to land . Whether it ’ s Google Ads , Facebook Ads , or another form of paid advertising , these campaigns can drive traffic to conversion-optimized website pages .
• Attract traffic with your blog : Your website gives you the ability to host a blog and therefore publish interesting and informative content . This content can earn you organic traffic , social shares , email sign-ups , and more .
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