law firm ’ s site with greater prestige and higher rankings on relevant search results .
When your law firm has several backlinks to media stories , it is more likely to place among the top three in Google search results . Most prospective clients choose a local law firm that places among those top results .
Media placements can help to produce better search results , which is why CAMG offers to combine our public relations and SEO services . Our public relations team generates media placements that create quality backlinks . Those backlinks elevate the law firm ’ s website SEO rankings on local searches , which produces more prospective local clients . We also provide separate public relations and SEO services for those who might only need help with one of the services .
The strong media interest in social media lawsuits makes it easier to pitch attorneys as local experts that media can use for additional insight . An experienced legal marketing and public relations service like CAMG can help to secure media appearances for law firms while optimizing SEO to drive more qualified clients to their doors .
Positioning Law Firms As Trusted Legal Authorities
When you are competing for new clients , you are not competing with law firms located in other states . You might not even compete with law firms that are located in faraway communities that are in the same state .
Instead , you are competing with law firms that are located in the same state or states where you are licensed to practice law . More specifically , you practice law in the designated market areas where you reasonably can meet with clients , file cases , and appear in court without the obstacle of distance .
One of the best ways to win over prospective clients is to show your legal expertise . Earned media is a terrific tool for doing just that . The social media tort shows another way in which media placement can enhance your legal brand while positioning your law firm as a trusted local authority .
CAMG helps law firms to obtain earned media by doing more than agreeing to interviews with media outlets . We also help to organize and promote special events sponsored by law firms . Examples could include community seminars , sponsoring awareness events , and maybe even agreeing to speak in school classrooms about the harmful effects of social media on teens and children .
There are many ways in which attorneys and their respective law firms could sponsor and promote worthwhile events that might generate news coverage . Such local events also can raise awareness of issues , like social media targeting children , while sowing goodwill in local communities where attorneys practice law .
When done right , earned media , special events , and other public relations and legal marketing tools can complement one another and produce truly exceptional results that drive more people to your law firm seeking legal representation .
30 x The Trial Lawyer