The TRADE 67 - Q1 2021 | Page 17

[ L I T D X | L E A D E R S I N T R A D I N G 2 0 2 0 ]
didn ’ t want to simply present the awards . We wanted to give our audience something more , something new .
We decided that each special feature should tackle topics that were front and centre throughout 2020 . The role that FinTech providers have played during in the pandemic was a no-brainer for our FinTech of the Year feature , while we considered mental health and wellbeing of traders well-suited to our Rising Stars of Trading and Execution initiative . Adapting to lockdown and grappling with intense market volatility would be the focus of our coveted Buy-side Awards . All of these subjects were fitting and our LiTDX award nominees were eager to speak on the matters .
Alongside the daily headline digital features dedicated to each award category , we also created a series known as The TRADE Tales . This content was a
step away from our usual narrative , with no mention of institutional trading , we explored the daring hobbies and interests of people from across the industry . It ’ s fair to say never judge a book by its cover after hearing the stories from the series participants .
While restrictions meant that most of our filming would take place online on platforms like Teams or Zoom , The TRADE ’ s Leaders in Trading event had become closely associated with the Savoy hotel in London , and this was an image I was keen to uphold .
By chance I came across an old , classic cinema with the same name . The cinema itself helped set the tone for each digital feature , providing that premiere feel for the audience as they watched our content from the comforts of their own homes . Filming was a success and we managed to keep our tradition alive , albeit at a different Savoy location .
Post-production was the final stage of LiTDX . Like a 5,000-piece puzzle , I would have to painstakingly put our footage together to make something that was coherent , complete and beautiful . The whole team pulled together , and we managed to achieve that .
The process was challenging and the concept alien to us all . But we managed to create something truly innovative in the form of a new digital experience for our audience . Feedback from people across the industry has been fantastic . With so many market participants involved in LiTDX , whether as nominees , award winners or contributors , this collaborative project succeeded in bringing the industry together .
All LiTDX content is available on-demand now , visit thetradenews . com / litdx
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