MEDIA PROFESSIONALS
IN TOURISM
organisation on several social media platforms such as Facebook, Instagram,twitter and especially on Lapland Safari’s official site and blog.
According to him, digital marketing is the way to go for any brand or company to succeed. He opined that at the core of Lapland Safari’s operational and marketing strategy is the digital marketing process which has helped shaped a positive image and build goodwill in the minds of the customers. This is reflected in the diagram below.
The social media have continued to enjoy mass usage on daily basis and therefore represent a viable channel for tourist operators to reach prospective customers across the word. This therefore behoves professional media practitioners to be hired by tourist operators in order to manage contents and communication across several media channels.
As the digital marketing manager of Lapland Safari, Julian Amorrich is responsible for managing the content and message of his