CHALLENGES
According to the manager, one of the major challenges they face is controlling the negative feedbacks on social media platforms. Some tourists who have experienced their activities and are not satisfies may post negative feedbacks and this can affect in their reliability amongst their followers on these social media platform.
This can also affect the image of the company in a negative manner and therefore affects sales in the long run. He said, negative feedbacks are given optimum attention and they take their time to understand where it is coming from and if it is a genuine claim on the path of the affected individual . Painstaking attention is directed towards such negative attention so as to make sure the same issue does not surface anymore.
He also mentioned the issue of the competition and companies using a name similar to theirs. However, the distinguishing factor is what Lapland Safari does that the competitors are not doing. He mentioned that one can easily find out about Lapland safari on any search and social media channels.
Above all, it is the classy and intriguing experience the company offer their customers which will make them give positive feedbacks and make them want to visit the company another time. These are the few things Lapland Safaris does to overcome the challenge posed by the social media which also distinguish it from competitors.
OF USING THE SOCIAL MEDIA