The Teenage Brain (May 2014) | Page 16

Introduction

In today’s world we face many complex issues: issues that people are going through all over the world. People try and solve these issues, but in order to solve them one needs to work with the community: the stakeholders. Without the cooperation with the stakeholders, the issues will never be solved.

My Story

As a high school student I try to solve issues in our community. I am working to try and solve an issue that is in our community. The issue I am working to solve is underage drinking; teens are unaware of the effects that alcohol has on the brain. I have dug very intensively into this issue; I have looked at the insides and outs of this issues. I have listed the number of stakeholders and have identified the main drivers of this problem.

The main driver of this complex issue is how society/media portrays drinking. The number of tv shows, commercials and advertisements surrounding alcohol. One of my stakeholders to this main cause is the alcohol companies. They are the main drive of media into the public. They sell and advertise their product: selling alcohol to the public. Playing a big role in my issue I tried to contact and get in touch with them. I wanted to understand their view as an advertiser of alcohol.

Give me a word