The SpecialMoms Parenting Magazine 3rd Issue | Page 20

Business Briefcase
ent background (png file type). Unless you
want the graphic designer to say bad things
about you in her head. She wants to make
you look good, but you have to help her out
here.

7. You Are Dealing With A
Professional
Trust her. Not that you can’t be successful
with bad graphics, but why would you not
trust the opinion of professional that you are
paying? If you are a control freak, do your
designer a favor and tell her that upfront. By
nature, a designer designs. If you just want
her to exactly replicate an idea that you have
in your mind, then that is completely different than asking someone to design a graphic
for you.
When a client becomes too overbearing, I
will withdraw from the project. No amount
of money is worth being micro-managed,
while having my creativity and my design
sense stifled. Don’t be a tiger client!

8. Be A Good Client
Designers talk amongst themselves. Don’t
get on the “She’s crazy. Stay the heck away
from her!” designers’ list. And, yes, it really
does exist.
When you launch your product, give your
designer a little shout out. Most of us work
by word-of-mouth only. We enjoy sharing your projects and also enjoy having our
name shared in return.

9. Fonts
Not all fonts are licensed for commercial
use. You can’t just use any font that you
facebook

20

want. Commercial-use licenses need to be
researched.
There are some great free fonts in the world.
And now they are overused at a blog near
you. It’s like that Papyrus font that was
made popular by the Jesus movie that Mel
Gibson made. I see that “great” font everywhere. And I cringe. It’s not great anymore.
It’s haunting me. I see Papyrus. Don’t be
a font-overuser. Spend a few dollars (after
talking to your designer, of course) and find
a font that is as unique and as original as you
are. Or at least a really cute, underused one.

I see dead
people wearing
t-shirts with
something written
in the Papyrus
font on them.
10. Color Palettes

You can not just tell your designer that you
want to use pink and blue. There are literally millions of colors out there. Go to a color palette selection site and pick or create a
specific color palette that you want to use.
It will give you a hex code, which is a 6 digit alphanumeric code for each color. There
are also RBG color codes and CMYK color
codes. These are what your designer wants
and craves.
twitter