The SpecialMoms Parenting Magazine 3rd Issue | Page 18

Business Briefcase
10 Things Every Business Person Should Know about Graphic Design(ers)

10 Things Every Business
Person Should Know About
Graphic Design(ers)
>>>>>> Melinda Martin

A

s a designer, I get exposed to 50
shades of graphic design. Sometimes, it is pleasant and surprising. Then there are times when
it is just downright painful. But take hope!
You CAN learn graphic design without ever
having to get out of your pajamas. The world
is at your fingertips. I have learned everything I need right from the comfort of my
bedroom using services like inexpensive
sites like SkillShare, free tutorials from Adobe, and that mother of all learning styles-from my very own mistakes.
It’s only a mistake if you don’t learn from it.

2. What Is A Vector?
A vector graphic is the use of geometrical
primitives such as points, lines, curves, and
shapes or polygons—all of which are based
on mathematical expressions—to represent
images in computer graphics (source).
Huh?

1. Not All Graphics
Are Created Equal
Granted, your friend has offered to do the
graphics for you for free. Or maybe you are
even attempting to do them yourself. This is
all well and good until you need just a portion of the image for another graphic project. Or if you need the image for a print project. Or if you need the image resized. Or
recolored. Or any number of other scenarios
that make this a bad idea.
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A professional graphic designer will create
your image as either a vector using a vector-based program like Adobe Illustrator or
will use Adobe InDesign or Photoshop with
a minimum of a 300 dpi setting in large dimensions for future print projects.

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Well, a non-vector image (raster) is built out
of little squares called pixels, so even when
you create a circle, it’s not really perfectly
round. If you blow it up big enough, you will
see that is actually an assimilation of a bunch
of little squares put together to form the appearance of a rounded edge.
A graphic designed in a vector-based program like Adobe Illustrator can be rescaled
without loss of quality. A graphic designed
in a non-vector program (like PicMonkey)
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