The Silicon Review - Best Business Review Magazine 10 Best Startups of the Year 2019 Asia | Page 37

to promoting “Made in India”,
Industry in India
Ayurveda and modern technology
is all that was needed to extract
maximum benefits of what India
already had in raw form. There are
many takeaways from the success
story of Patanjali like the attention
to the details, demands, quality, and
most importantly, the advantages of
having a strong brand ambassador.
One of the biggest factors that
worked in favor of Patanjali’s
success is the image of Baba
Ramdev. As a propagator of
health and fitness, he successfully
managed to attract people by
creating a brand that speaks about
fitness and also gives its product an
indigenous flavor. Another factor
would be product advertisement
and branding. As a promotion
strategy, their sole agenda was to
promote the Swadeshi campaign.
It advertises its products being
completely void of synthetic and
artificial ingredients. As the Indian
market is driven by culturally rooted
ideas, Patanjali became a huge hype.
Undoubtedly, Patanjali is the
game changer to boost the Indian
economy. However, what seems to
be a long-lasting business may just
be a matter of fluke. It is difficult
to say whether Patanjali will be
able to maintain the trajectory of
growth or it will die out with time.
Considering the fact that there is an
enormous amount of competition
and the company has to deal with
brands that have been there for
ages running successfully, it needs
a lot to stand firm. But if it manages
to have a grip on people’s trust
and continue with the same drive
and passion to sell impurity free
products, it definitely has a long way
to go!
SR
JANUARY 2019
37