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From practicing and preaching Yoga
Baba Ramdev transformed the FMCG
R
amkishen Yadav, fondly
known as Baba Ramdev
is a popular name in the
business industry for dramatically
transforming a small business into
an empire. He rose to popularity
after preaching the benefits of Yoga
and reaffirming Indians’ faith in it.
The Yoga master brought back
the craze of meditation and
Yoga in India. He founded
the Divya Yog Mandir
Trust in 1995 after
years of practicing
self-discipline and
meditation.
Ramdev’s journey
from being a
Yog guru to a
business tycoon is
amazing. Back in
1997, Baba Ramdev,
along with Acharya
Balkrishna, started
Patanjali Ayurveda Ltd.,
a small-sized pharmacy
with an intention to promote
Ayurvedic medicines and reap the
benefits of Ayurveda. Who knew
that the small step taken almost 20
years back will turn out to become a
billion dollar empire? The Patanjali
brand turned out to be the fastest
selling brand. Patanjali Ayurveda
Ltd. completely dominated the
FMCG sector to an extent that it gave
many business behemoths like P&G,
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Nestle, Colgate- Palmolive, Johnson
& Johnson etc. a run for their money.
No Indian company has such an
exponential growth when it comes
to gaining brand loyalty in the FMCG
sector. The company has a versatile
product folio, ranging from food
items like ghee, noodles, biscuits,
flour, canned juice, honey etc. to
other consumable products like
toothpaste, aloevera gel, shampoo
etc. Talking about diversity in the
product range, Patanjali has also
started working on the textile
front. Patanjali Paridhan, a recently
launched line of apparels including
more than 3,000 products ranging
from kidswear to Yogawear and
sportswear is bringing Patanjali
recognition in the textile industry.
Although Baba Ramdev is not
the real owner of Patanjali as he
holds no profits or shares in
the company, he is the face
of the business. Not only
as an incredible yoga
teacher, but he is also well
acknowledged as a smart
businessman. American
business magazine Fast
Company ranked Baba
Ramdev 27th in its list of
“Most Creative Business
People of 2016”. There is
no doubt about his amazing
business strategies. With
“Made in India” becoming a
mass movement in India, he
exploited the opportunity really
well to drive people’s attention
towards products made in India.
Patanjali succeeded in gaining
customers’ loyalty because the
products claim to be adulteration
free and are sold at a comparatively
cheaper price.
So, what is the secret ingredient for
creating Patanjali? Well, it is simple!
The blend of ancient Indian science