The Silicon Review - Best Business Review Magazine 10 Best Startups of the Year 2019 Asia | Page 33

Ways to Close the Gap
Metrics That Actually
Matters
The first thing to do is to have to
develop a clear understanding
of how your business will be
measured. That will give your
investors an idea on where the
business is going because you will
be presenting a concise hypothesis
for your unfair advantage in a
growing market with your current
traction being evidence to back
it. Do not go for SaaS just because
everyone else does, your business
might not be suited for it. In the
end, it is just a tool and your
business spirit is what matters.
service. Just by creating a product
or offering a service that already
exists in the market will give you
no customers. Either you should
have a name for yourself in the
market or provide something that
the leading brands don’t. You will
have to experiment and consider
customer’s opinions and feedbacks.
This is where the secret found
to have a better business and to
roadmap the bigger vision.
SR
The Bigger Vision
The management team invests a
lot of time on revenue. But revenue
that is not representative is better
than no revenue at all, this is the
bigger vision that every startup
needs to consider. The bigger vision
here is to create a model that will
be representing your product or
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