The Silicon Review - Best Business Review Magazine 10 Best Startups of the Year 2019 Asia | Page 32

Widening Valley of Death for Startups: B uilding up a company in the initial stages is always a major task. “It is never easy to take the first step,” some say and few others say that the beginning is easy but later comes the problems. But in general, it all depends on what business you are in or what the startup is based on. Keeping that in mind the process begins with the right investment since no business runs without money. It is said that there will be an abundance of capital at two ends of a startup in its spectrum. In today’s generation, there is far more capital chasing fewer quality companies. Very few breakouts of companies followed by a fear of missing out in the market are always on everyone’s mind. It is because many feel it is not easy to raise growth rounds with the revenue growth. Also, many feel it will be hard to scale since creating a great attraction toward one’s business is difficult. Eventually creates false realities that lead to the rise of big rounds at a high price by the founders. This move should only be done if there is an over-abundance 32 JANUARY 2019 of capital. All in all, there are always factors such as capital scarcity, underpinnings of revenue, growth and economic scaling. All of these fears can be solved through the following solutions. the role? All of these factors need to be considered since it is a startup we are talking about. It is wrong to expect the founding team will build and sell what the company is offering. Why are the employees hired? It is a huge team effort and only if everyone is at equilibrium it is possible to reach the bigger vision. It is up to the early founding team or the major decision makers to recruit the right candidates who can build the existing products and services, leverage unique tools to satisfy the unmet need and be there when the company needs them the most. Keep in mind, capital does not always grow business. There is a misleading metaphor - “Pouring fuel on the fire”, which is often taken in a wrong way and many end up going down the wrong path. Many of the business models we see nowadays or the market itself is simply not native to the much-sought-after venture growth profile. This is the reason why most later-stage startups fail after raising large amounts of capital. Almost all markets are facilitating businesses that have a high DIS- economies. Eventually implying to the dwindling margins and as a result, end up serving just the locals or small-scale customers. Remember technology alone cannot consolidate your business, you need many other factors. The Right Candidates Experience is certainly something every single company seeks, but something more to consider than that is the heart of the candidate. Is the candidate ready to learn? Will he or she fit the company or can the company mould the candidate to fit Work In Massive Markets to Find Efficiency