The Silicon Review - Best Business Review Magazine 10 Best Startups of the Year 2019 Asia | Page 15

and prefer to invest their savings
in tangible assets such as gold and
real estate. In such an environment,
companies like Wilson Financial
Services have to go the extra mile
or two to cultivate a sense of trust
amongst clients, a process which
is rendered tougher given their
recent entry into the market. The
company’s team of experienced
professionals knows the entire
Indian market in and out and strives
to provide specialized services to
fulfill a wide range of requirements
for an equally diverse set of clients.
The last decade has been rather
tumultuous for the Indian currency
since it has witnessed a continuous
drop in value. The drop began
when WFS was just a month into
business and had to spend a lot of
time and effort in wooing foreign
investors who had lost interest in
the Indian markets. To add to the
woes, the turmoil was followed
by tighter market regulations
by lawmakers. While the laws
themselves are passed keeping in
mind the interests of the general
public, they at times make it more
difficult for services providers to do
business. These incidents taught the
founders the most important virtue,
i.e. patience.
Wilson Financial Services strictly
adheres to its principles of trust
and bespoke services for its
diverse clientele, with customer
requirements as the singular point
of focus. It is the bedrock policy
of WFS to never ever compromise
on its principles. While most such
fund management companies
try to beat the market, Wilson
Financial Services sees itself as
a trendsetter, creating its own
unique benchmarks of customer
satisfaction and constantly striving
to surpass them. Theirs is an
industry that needs to strike a fine
balance between smaller short-term
gains and larger long-term profits,
and WFS manages to achieve the
balance while being acutely aware
of the looming market forces.
SR
Meet the Founders of Wilson Financial Services
Anand Singh, Founder
Previously the Head of Sales at Edelweiss Prime Brokerage,
Anand was instrumental in building & scaling the business from
scratch over a 10-year stint. Considered to be a thought leader
in the securities services & the FPI space, Anand has been part
of various panels & seminar on this subject such as Gift city and
IVCA etc. Anand has advised & serviced a diverse set of clients
including Hedge funds, HFTs, Long only & quant funds. He is also
an advisor to a number of start-ups & helps them in their overall
strategy & business development.
A chartered accountant by profession, Nilesh comes with
rich experience in International finance, compliance,
asset management & business operations. Previously
the Head of International Compliance (Asia & Africa) at
Edelweiss, Nilesh was instrumental in building & scaling
up the enterprise functions at various overseas offices of
Edelweiss. He independently led Operations teams and
implemented various financial systems.
Nilesh Choudhary, Founder
JANUARY 2019
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