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Tailor Made Services to Suit Every Need Wilson Financial Services T “Our mission is to alleviate the transactional journey of India focused capital by providing bespoke financial solutions delivered promptly by a team of specialists using technology & trustworthy compliance practices.” 14 JANUARY 2019 he financial services industry is more than just banks where people park their savings to be used when needed. Financial services include wealth management, creating a pension fund, investments, wealth build, purchase of stocks, mutual funds, hedge funds and so on. While venturing into such markets can be extremely daunting for the common man, it is a usual day at the office for providers of financial services. Monitoring markets in a country and abroad and managing their clients’ money is a massive responsibility since people decide to pour in their entire savings into a financial instrument and corporations may decide to do so with a large portion of their profits. Wilson Financial Services (WFS) is a Mauritius based financial services provider that among other things, specializes in easing the passage for foreign investors to make their financial journey into India. The Indian markets are tightly regulated and several protectionist policies of the government make it very difficult for foreign companies to navigate the tricky and meandering corridors of the financial services sector in India. The founders of WFS envisioned a way to open India up to foreign investments, creating jobs and helping the economy in the process. Bespoke Financial Services The term financial services encompass a diverse range of services that money managers can provide for their clients. However, each country has its own set of regulations to govern the markets and India is no different. What works in most countries may not be all that effective in India. In order to circumvent this obstacle, the founders of Wilson Financial Services had to come up with their own set of tailor-made services to suit a diverse clientele, keeping in mind all the different needs and laws in India. The last couple of decades have drawn significant global attraction to India, both as a preferred destination for technological expansions and investments in various sectors. With a population of over 1.3 billion people, the south Asian country presents exciting opportunities for multinational corporations to invest in India. Capitalizing on this situation, Wilson Financial Services bagged their first client for their very own Global Fund and Investment Manager entity domiciled in Mauritius. As with any startup, the initial year was a struggle, as WFS had to go up against established players in the industry and needed to cultivate a reputation for itself. After taking on their first client, the team at WFS had to interact with multiple intermediaries across two countries to get the investment through, with strict constraints on time. This was the company’s first taste of success and which ended up being exhausting as well as exhilarating for WFS. Trust as a Key Component Any business in any sector needs to have an established image of it as being reliable and trustworthy, and this is probably the most important factor in the world of finance where customers entrust large sums of money into the hands of fund managers. Clients acquainted with the financial sector would know what to expect, however, for those who are not aware, blindly trusting someone with their money does not come easily. Another major factor in India is perception. Most Indians view the financial markets as something similar to making a bet