The Silicon Review - Best Business Review Magazine 10 Best IT Services Companies 2019 | Page 57

such approach will help budding
businesses surpass their customer’s
expectations while dominating on
search engine results pages (SERP).
Overall, three venues with unique
sets of strengths/weaknesses are
used:
Search Engine Marketing
By displaying ads directly next to
potential leads’ search results; a
firm will be ready to compete with
organic results without submitting
to the lengthy process of organically
rising in rankings.
Programmatic Ads
Programmatic ads will allow
customers to follow the behaviors
of specific users across a wide array
of online/offline touch-points. This
targeting/retargeting process is
advertising technology at its best,
putting out ads to the right person,
in the right place, at the right time.
Native Ads
These types of ads integrate with
organic content on sites (e.g.,
advertorials, promoted FB posts,
branded content, etc.) to deliver
value all while driving traffic back to
a client’s site.
Performance Marketing
To build brand equity, faultless
user experience and targeted
value-driven content are
prerequisites in online marketing.
These facets must still encapsulate
a broader marketing approach
based on performance marketing.
Traditionally this term refers to
pay-for-performance models,
but Concept9 uses it here in a
broader sense. The company
believes that every online step
one takes should gainfully resonate
in the performance of campaigns
and bottom line. This means
being deliberate in efforts by
following a forward-thinking
circular process: Think prototype,
launch, measure, and repeat.
Several key components include:
A/B Testing
Ceocept9 will help its customers
make small changes in their
marketing efforts (on websites,
social media, blog, etc.), that will be
followed-up by key performance
indicators. Through this process,
we can pinpoint which change most
effectively impacted which customer
segment. In turn, this empowers
a customer to generate actionable
insights that continually improve
ROI.
Creating Online-Offline Synergy
The interaction between online
and offline is only starting to be
exploited by SMEs. Concept9 will
guide your company by creating a
synergy between both mediums.
This cementing effort will help
increase ROI.
Sticking to the Basics
A company’s value proposition
is ultimately a reflection of its
competitive advantage. Thus, the
metrics defined and tracked online
should be tied with the offline
metrics that have driven a business
forward.
Marketing Automation
Avante-guard Marketing Automation
Tools (MAT) will piece a company’s
repository of knowledge together.
By using these tools, Concept9 will
revamp sales/marketing funnel to
deliver the highest possible value to
visitors across each touch-point.
Provides Real-Time Feedback
Concept9 takes all the guesswork
out of branding efforts. Its well-
set key performance indicators
(KPIs) will give you a top-down and
bottom-up perspective on how well
a business is operating.
Increases Customer Satisfaction &
Brand Perception
Concept9 will help deliver the
right value by consulting its map
that tracks users’ specific actions
(including the history of their past
actions). This method can drive a
firm’s conversion rates.
Aligns Sales & Marketing
Offline marketing efforts are often
far more intangible than sales
efforts. This should not be the
case in the online space, especially
given the multitudes of data-points
available across each touch point.
Online Branding
Online branding is a tried-and-true
carrier of trust. By using Concept9
branding service, customers
will begin to place confidence
in every step of a client’s deal-
making procedure. The company is
committed to helping businesses
deliver their value in a friendly way.
Concept9 wants to put its client’s
customer’s mind at ease. Concept9’s
brand audit involves the following
key components:
Nailing the Visuals
There is no denying that ‘content
is king,’ after all, that’s how search
engines organize webpages. Still,
the visual presentation of your web
properties can account for more
than three-quarters of the variation
in how your visitors engage. This is
why even the smallest tweaks make
the world of a difference. Developing
a visually flawless brand across all
touch points is just as crucial as
correcting grammar and typos.
Designing With Empathy
Although we live in a society
that highly values logic, human
beings inherently rely on emotions
to make decisions. Concept9
will help you leverage this by
testing the emotional responses
induced by your brand.
SR
About The Founder of
Concept9, Dan Pilat
Dan has managed multi-million dollar
technology projects for BMO Capital
Markets, TD Securities and McGill.
He is a CAPM and holds a BComm in
Information Systems from McGill.