The Silicon Review - Best Business Review Magazine 10 Best IT Services Companies 2019 | Page 56

Stimulating Sales through Intuitive Design Concept9 “We create Meaningful impact through human-centered design.” I nternet marketing is the most important means of advertising there is. Marketing through every other medium does not cover as much ground as that covered through the internet. Every business in nearly every industry commits a large amount of its revenue towards hiring the best talent for digital marketing. Whether it is IT services, software, tourism & hospitality, telecommunications, real estate, manufacturing, etc. digital marketing plays a vital role in maintaining a successful customer relationship. Catering to this huge market for digital advertising is a company called Concept9. 56 Concept9 provides top of the line internet services such as web design, search engine optimization, web analytics, and so on. Having some of the most prestigious brands in its clientele, Concept9 has established its position as a world leader in web services. march 2019 Some of the services provided by Concept9 include Search Engine Optimization Visibility is everything. The out- dated ‘if you built it, they will come’ approach has no place in today’s modern online traffic distribution. Search Engine Optimization (SEO) should be a key component in any online push. Concept9’s SEO services continuously serve clients by capturing customers’ otherwise finite attention in an increasingly crowded and competitive space. To achieve visibility, a deep understanding of both search algorithms and search trends is crucial. Concept9’s know-how will help companies apply the rigorous optimization process across their entire online presence: Technical Analysis First, the SEO team at Concept9 will conduct a deep technical analysis of clients’ websites. This evaluative step will pinpoint and address issues that may be stopping search bots from properly crawling a client’s content and informational hierarchy. Keyword Research Next, the company will use a proprietary search engine research methodology to identify the high- search volume and low-competition keywords that will boost its customer’s bottom line. Inbound Opportunities Finally, we will formulate a detailed link-building strategy that will solidify the client’s domain authority, formally their website’s legitimacy rating. Online Advertising SEO effectively sustains long-term organic growth as it produces a steady stream of returns. For more immediate traction, online advertising (e.g., pay-per-click, PPC) strategies offer alternative means of securing positive results. Importantly, SEO and PPC strategies can complement each other. Any