The Seventh Kingdom: Is Technology Addiction Real Jan. 2015 | Page 49

COLOUR EMOTION POSITIVES

NEGATIVES

Red

Defiance, aggression, visual
impact, strain.

Blue

Physical

Physical courage, strength,
warmth, energy, basic survival, 'fight
or flight', stimulation, masculinity,
excitement.
Intellectual Intelligence, communication, trust,
efficiency, serenity, duty, logic,
co olness, reflection, calm.

Coldness, alo ofness, lack of
emotion, unfriendliness.

Yellow

Emotional

Optimism, confidence, self-esteem, : Irrationality, fear emotional fragility,
,
extraversion, emotional strength,
depression, anxiety, suicide.
friendliness, creativity.

Green

Balance

Boredom, stagnation, blandness,
enervation.

Violet

Spiritual

Harmony, balance, refreshment,
universal love, rest, restoration,
reassurance, environmental
awareness, equilibrium, peace.
Spiritual awareness, containment,
vision, luxury, authenticity, truth,
quality.

Orange

-

Physical comfort, fo od, warmth,
security, sensuality, passion,
abundance, fun.

Deprivation, frustration, frivolity,
immaturity.

Pink

-

Physical tranquillity, nurture,
warmth, femininity, love, sexuality,
survival of the species.

Inhibition, emotional
claustrophobia, emasculation,
physical weakness.

Grey

-

Psychological neutrality.

Lack of confidence, dampness,
depression, hibernation, lack of
energy.

Black

-

Sophistication, glamour security,
,
emotional safety, efficiency,
substance

Oppression, coldness, menace,
heaviness.

White

-

Hygiene, sterility, clarity,
purity, cleanness, simplicity,
sophistication, efficiency.

Sterility, coldness, barriers,
unfriendliness, elitism

Brown

-

: Seriousness, warmth, Nature,
earthiness, reliability, support.

Lack of humour heaviness, lack of
,
sophistication.

Introversion, decadence,
suppression, inferiority.

(Colour Affects, 2008)

CHAPTER THREE: DESIGN PSYCHOLOGY

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