The Seventh Kingdom: Is Technology Addiction Real Jan. 2015 | Page 48

THE EFFECT OF COLOUR
AND FORM ON THE
HUMAN BRAIN
LEFT SIDE

RIGHT SIDE

CREATIVE

ACADEMIC

fig 41.1

(Design Skills, 2008)

FORM

EMOTIONAL EFFECT

Circles

Tenderness, Love, Friendship, Care, Support, Protection,
Affection, Compassion.
Stability, Strength, Power Balance, Reliability
,
Strength, Masculinity, Power Aggression, Courage, Brutality,
,
Dominate, Menacing
Tranquillity, Feminine, Calm, Rest, Weak, Peaceful,
Composed, Silent, Still, Non menacing
Rhythm, Movement, Happiness, Pleasure, Generosity,
Femininity
Energy, Lively, Young, Explosive, Violent, Anger Rapidity,
,
Dynamic, Movement

Squares, Rectangles, Pyramids
Vertical lines/shapes
Horizontal Lines
Soft Curves
Sharp Angled lines

33

CHAPTER THREE: DESIGN PSYCHOLOGY