Interview with Sarah Moore of Smorelovin Blog
IF YOU ARE, WERE, OR
WANT TO BE A CREATIVE,
YOU NEED TO HEAR
WHAT SARAH MOORE
HAS TO SAY.
Hi Sarah! Tell us a little about yourself.
Hey Sola :) Thanks again for having me! I am an
Interactive Designer by day, which means I do a lot of
the technical stuff for large-scale interactive
experiences (think large scale applications that make
your life easier.) I always mention this because the
technical side of what I do by day is a huge motivator
for the more creative projects that I take on in the
evening. I love getting to focus on functionality in my
work because it means that when I step over to my
side projects I have all of this awesome creative energy
ready to burst out! On my own time I do a lot of brand
development as well as hand-lettering projects. I also
love to get outside and hike/bike/take on anything
that gets me away from a computer.
Explain your creative style?
Such a tough thing to do! I think my creative style is
heavily dependant on my mood. Sometimes I
illustrate these crazy mixed up figures that have a
really dark vibe, like a baby head on gangly legs and
arms with no body, and the next day I am writing out
“All the Good Things” with sparkly things and plants
all around it, haha! I like not nailing myself down to
one thing because it’s really about getting out
whatever is in my head that needs to get out at that
minute - that’s what makes my creative projects so
worth it for me.
What does “being creative” mean to you?
It’s all about following your instincts. I think creativity
thrives in people who are able to trust their intuition
and blindly follow whatever they are feeling at that
time. Does that mean you will maybe not always have
the best result? ABSOLUTELY, I have piles of old
sketchbooks that are 75% crap, but the other 25%
make it all worth it and I wouldn’t have developed that
stuff without the ‘crap’.