Inside Molfa Music : CEO Tandem Pranit Sahni and Dheer Momaya , Alongside Creative Chief Dar Gai , Spill the Beans on Crafting Musical Magic !
1 . Could you share the inspiration behind starting Molfa Music ? What void in the music industry were you aiming to address ? Strong storytelling has always been at the heart of everything we do at Jugaad Motion Pictures . We have been involved with the music scene since 2018 , and have worked with some of the biggest Independent artists and International labels out there . We felt it was the right time to foray into the business and make storytelling the heart of everything we put out . The indie music scene in India is buzzing .
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There are a lot of artists blowing up and many indie labels which are mushrooming . We want to define ourselves by the DNA with which we have built our companies , that is , storytelling over all else .
What we hope to do differently with Molfa Music is worldbuilding . We don ’ t create music , we create Dreams . We don ’ t just create musicians , we build mythologies .
2 . JAFA ’ s debut single , ‘ Two Thousand Eighteen ’ has received a lot of attention .
What drew you to JAFA ’ s unique sound and storytelling ?
In many ways , Jafa was destined to create with us . We first discovered her while auditioning for our long-form work , she was singing something melancholy in a tiny little corridor . We ended up casting someone else for the role , but we never forgot her voice . So , a year and a half later , we reached out , and her sound and songwriting had only gotten better .
At just 23 , she writes with the maturity of an author who may have already lived many