What were some challenges faced by you in coming up with new product ranges over the last two years ?
Like every other business , pro-audio market is faced some turbulence too . However , when things became normal post COVID-19 , we witnessed a surge in demand from professionals to invest in better technological tools and audio products to enhance communication with customers / audience digitally . Additionally , with more content creators entering the digital space , India ’ s creator economy also touched an all-time high . This resulted in an increased demand of our range of A4V products such as MKE 200 , MKE 400 , XS LAV , XS LAV USB Type C and the mobile kits .
This is an opportunity for us to growas technology has become the biggest enabler in assisting businesses and communities to sustain through this crisis . Audio solutions has now become an integral part as there is a growing need of such solutions to bounce back in business . Sennheiser will continue to deliver exceptional solutions to our customers who want to take their business to the next level .
Talk to us about products launched at Palm Expo
At Palm Expo 2022 , we came up with a Neumann experience zone for consumer attendees to let them personally experience and gain deeper insights on some of our flagship monitors and microphones . Additionally , to leverage the platform we showcased our new product , Miniature Clip Microphone ( MCM ) from their Neumann family . This has been launched with a clear intent to address the requirement of various instruments or environments , the MCM will be a go-to close mic in live sound , broadcast , and recording requirements .
Evolution Wireless Digital showcased first time in Palm expo after virtual Launch in late 2021 We have also showcased 66 premium products like Digital 6000 , 2000- IEM , wired microphones , evolution G4 series , Pro headphones along with Sennheiser audio for video products such as MKE 400 Mobile Kit , MKE 200 Mobile Kit , XS Lav USB-C Mobile Kit and XSW-D Portable Lav Mobile Kit , Neumann NDH20 Studio Headphone .
Your message to your industry peers We at Sennheiser India are now concentrating our strengths and resources on the Pro-Audio , Business Communications and Neumann business areas In Pro Audio , with a focus on digital services , we intend to further strengthen our position in the global market . In Business Communications , we will greatly expand our product portfolio in the coming years . Our goal is to be present with our products in majority of the meeting rooms and lecture halls around the world . Neumann , with its legendary products , is already one of the world ’ s best-known brands for studio-grade audio solutions . Here , too , we will focus on digital workflows in the future and further expand the business .
We have been growing Y-o-Y and we look forward to growing at a same pace is the coming years . Additionally , we have seen quite an encouraging growth in tier 2 cities with the increase in level of awareness of the customers . They are well-informed , demand high quality and strong after sales support which very well resonates with Sennheiser ’ s approach . This has helped us solidify our stance in these markets .
The Score Magazine
32 highonscore . com