SASMITH ANANTH
THE INDUSTRY WELCOMES BACK ISE TO RESTORE THE AV SYSTEMS WORLD TO ITS OLD SELF ’
Technology has been advancing continuously and dramatically . It was crucial to demonstrate these advancements to people from various backgrounds . Once Trade shows were back , the Integrated System Europe or ISE Exhibition debuted at Barcelona A plethora of manufacturers displayed their latest and shiniest tech which greatly helps videographers and lighting specialists who significantly rely on equipment and gear for their recordings , lighting , video production , etc . There had to be a huge number of these trade shows in order for tech to be where it is now and it ’ s good to see that progress is back on track at ISE .
After bidding farewell to its previous venue , Amsterdam in 2020 , what was expected to be a great year at Barcelona was hit really hard by the pandemic and it was on pause till things resembled some sense of normalcy . Now its debut at Barcelona proved to be a stellar success with 834 exhibitors spread across 48,000 square meters and the ease of navigation and access to the venue only helped amplify the success of the show .
New tech from the likes of Black Magic Video and a really cool Projection Dome , captured the audience ’ s attention and really showed how far ahead the industry has gone since the last ISE back in 2020 . Packed conferences from Industry Leaders , CEDIA Education and an important panel for Women in Live Music , were great events to host and it certainly helped address a number of areas that can be pushed further .
All these events and demos and exhibitions serve to help build connections and understand what ’ s on the bleeding edge of technology and how close it is for mass adoption by consumers . Given the increasing competition , it also benefits the users who continue to get more options across different price ranges . So , ISE ’ s return in what is a new home , will continue to fuel development to a great degree of success and is set to return on 31st January , 2023 to Barcelona . Trade shows have always been essential to development and ISE being a major player in the space , will be leading the development for years to come .
The Score Magazine
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