musicians therefore it is easy for us to request them to conduct workshops and masterclasses for budding musicians . Recently brands like Yamaha , Roland , Gibson , Epiphone , Orange conducted their product clinics at our showroom . We also organize workshops on various topics . Currently as home studio trend in growing in India we organized a workshop where we spoke about various set ups ( based on price points ) which a user can have at his / her home .
www . rajmusical . com is one of the leading and oldest E Commerce portal for Musical Instrument . Do you think Indian Musicians are geared up for making their purchases online ?
There is no straight answer to this . A 100 % online store make customer feel very vulnerable and 100 % offline set up makes business look very primitive .
Like any other industry , E Commerce websites have made it easy for the customer to look for the best deals and availability of the products from the comfort of their homes . For electronic products the situation is similar . However , when it comes to acoustic products like Guitars , Pianos , Drums , Harmoniums and Sitars things become a little different as these products are handled quite differently . Ours is a Hybrid model . Unlike other marketplaces and web portals we have a showroom and specialized warehouse where our team physically handles the instruments on daily basis . Products like Guitars , Sitars , drums etc . require special packaging and handling which our logistic and packaging team have been trained on . Each product is checked and set up before shipping . We also have a dedicated sales and service call center where our customers can call and get their issues resolved . Customer feel safer purchasing products from our website because we also have an offline presence .
What new do you have for musicians ?
We have a strong connection with the musician community . It is because of them that we are what we are today . Under our support music program , we intend to launch a dedicated artist program . There are certain basic parameters the artist needs to meet . If the artist meets those parameters he would qualify for the program . For more details I would suggest you to visit our website www . rajmusical . com .
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