Marketing , Global Outreach in the Music Industry through NAMM 2024- In conversation with PETE JOHNSTON , Director of Marketing , The NAMM Show
NAMM 2024 has been all over the buzz in the music industry in the global arena and Pete Johnston has everything to say about how his marketing team made sure NAMM 2024 reached larger audience to bring more awareness about the event . Being a musician himself who plays French Horns , Piano , Jazz , he also has amazing knowledge of sound and experimenting on digital sounds and the future of music .
Score had the pleasure to interview Pete , who gave us some deep and valuable insights about not just music , but also about how important marketing is for promoting the event . Read on this exclusive conversation with Pete who shared some fantastic information about the backend efforts the NAMM marketing team has put in for the event to be highly successful
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