contribute to the industry now drives other employees of the various companies and motivates them . We have seen that happen this week in the NAMM show and we are planning a new event this summer called NAMM Next that is solely focused on the professional development of individuals . No exhibits , no products , only professional development of individuals in the industry .
For those attending The NAMM Show for the first time , what advice or tips do you have to ensure they make the most out of their experience ?
I ’ m so glad to get this . It is going to be overwhelming , but it is okay . Plan ahead , use the NAMM Plus app . We put the schedule very far in advance to have plenty of time to see what is happening . Make a plan , right , and everyone knows that if you have a good plan , there is everything to throw it out . Make a plan to arrive at the NAMM , and once you get here , you are surrounded by the entire world
The Score
10 highonscore Magazine . com of music . So , make a plan , but remember you have come to NAMM knowing when to get out of it . But when you leave NAMM , you will understand the opportunities that you never knew when you walked in the door . So , prepare yourself for the balance and be open to various opportunities .
The advice I always give to firsttimers is that we are a passionate industry of musicians and work very hard and at the end of the day whether they are competitive products , or competitive retailers or competitive podcasters : we take care of each other like a family . All we do is hug , and smile , and hug , and smile . So , if it is your first time at NAMM , you can walk to any stage show , or anyone in the hall to say Hi and speak about what you do and you would be embraced . So , don ’ t come here scared , or feel that you cannot interact with big companies , because the big companies are here so that they can talk to you .
How do you look at India at The NAMM Show ?
At the end of the day , NAMM is about creating more music makers . We are a non-profit association and we serve the music makers , and when we think of investing on music making in the future , India is surely there in the list . South America , and eastern side of the world as well . We want to bring more music makers to NAMM and understand the challenges and abilities in each country . When it comes to India , there are quite some challenges that were already solved by other countries . We understand the culture behind the music and we value it , and it ’ s India .
What according to you is the success of The NAMM show ?
Hmmm ... the success of the NAMM Show is : we are not in music product business . We are into people ’ s business . The success of NAMM show is about the people . The people create energy in the NAMM show . The people who showcase their knowledge to others , the people who grab a beer and have a conversation with a fellow participant . These relationships matter . people create energy ,